Using Rax to crunch Google Analytics data directly in BigQuery

As promised in my previous post, I'm going to explain how to crunch Google Analytics 360 data with Rax. Since we released the Rax/BigQuery integration, it became very easy - the data doesn't need to exported from GA and imported into another system for analysis. Rax can crunch it directly where it lives - in a BigQuery table and using BigQuery's computational power.

Another project we were recently working on, is Rax/Jupyter notebook integration. That's right, soon you'll be able to run Rax kernels in Jupyter. For now, I can already write my Rax posts using Jupyter. So click here to see the Google Analytics analysis: