Behavioral targeting with Rax

The rise of programmatic buying More and more online ad space is sold nowadays via a process called programmatic buying. What this means, is that every time a person visits a website or an app with an advertising space, this space is offered for sale on an auction. Advertisers can… Read more →


Rax the Integrator

One of our Dutch customers, PGGM, uses Rax as an Integrator tool. Like any big company, PGGM already uses a lot of data processing tools ranging from SQL Server to spreadsheet models. So why would PGGM want Rax? Every tool has their strengths and weaknesses, for PGGM, Rax' strengths overlapped… Read more →


Rax 1.2 Released

Rax 1.2 with shiny new features is now available! Get your fee Rax for SQLite copy to try it out! Regular Expressions Rax supports now Perl-compatible regular expressions to simply matching text fields, for example URLs. Rax has two new match operators: =~ (match) and !~ (not match). For example, to… Read more →

Sort by Regex

Rax string reduction, /cat(), on the IMPALA backend was not trivial to implement. The IMPALA documentation states: GROUP_CONCAT ... does not support the OVER clause, ... Effectively this means no ORDER BY on GROUP_CONCAT in IMPALA. This must be implemented eventually, because the whole GROUP_CONCAT has limited use without… Read more →